Born in 1950. Lower Austria. Professional activity - Advertising / Marketing (1974-2011): Gramm & Grey, Vienna; Österreichische Philips Industrie, Vienna; GKK International, Vienna; Grey Group, Vienna (Agency Head); MediaCom media agency (founder and Chief Executive); BZW Advertising, Vienna (Agency Head); Self-employed: Becker advertising agency, Vienna & Perchtoldsdorf. Political posts (since 2001): Secretary-General of the Austrian Senior Citizens' Association; Member of the Executive Committee of the European Senior Citizens' Union; Member of the executive committee of the Main Association of Austrian Social Insurance Institutions and of the Political Academy. European Parliament (since 2011): Co-chair of the parliamentary Intergroup on Ageing and Intergenerational Solidarity; Member of the European Alzheimer's Alliance. MEP since 2011.